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Install an SPF Record to Improve Email Delivery
This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers. You are likely an IT person who had landed here because...
View ArticleWhat is Email “Phishing”?
You know those annoying emails that pretend to be from PayPal, EBay or the local bank, asking you to login to your account and validate your password or other credentials? Those are “phishing” attacks...
View ArticleHard and Soft Bounces… What’s the Difference?
Each Webinar series we run, we get questions about the difference between hard and soft bounces. A ‘Hard‘ bounce is a permanent fatal error such as – the domain no longer exists (company went out of...
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Email Marketing Metrics: Open Rates
Many of our webinar attendees and customers are unclear how email open rates are tracked, and email open tracking has some caveats so it is important to understand the tracking mechanisms. In this...
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